The British Columbia Lottery Corporation (BCLC) has partnered with internet-based instant win game developer IWG to debut “Lifeline Lotto” on its digital gaming site, PlayNow.com. This captivating game provides players an opportunity to secure a seven-day award of $1,000 for a quarter-century!
Initially offered solely as a tangible scratch-off card, “Lifeline Lotto” can now be experienced by a wider audience digitally. The online iteration maintains the recognizable aesthetic and gameplay of its physical counterpart, ensuring a seamless shift for current enthusiasts.
BCLC executive Charlene Nielson conveyed her eagerness to broaden their game portfolio and engage new participants with this release. IWG representative Jason Lisiecki similarly expressed his enthusiasm for transitioning this favored game to the online realm in collaboration with BCLC.
This introduction is a positive development for lottery aficionados in British Columbia and Manitoba, where “Lifeline Lotto” is accessible via BCLC’s internet-based platform.
Weve collaborated with BCLC for some time, assisting them in transitioning their instant-win games to the digital realm. These games are popular in retail locations, and their online versions are proving to be equally successful!
In our latest project, we transformed their well-known “Set for Life” game into an online experience, expanding the opportunity to win substantially to a wider audience. This achievement adds to our shared accomplishments since 2018, which include the launch of over 70 games, a number that continues to grow.
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