A gaming and entertainment leader, Cola Group, is taking a major step into the digital entertainment sector with its innovative platform, Cola.bet. Supported by a substantial $14.5 million investment, Cola.bet aims to revolutionize the sector.
Created with a focus on developing economies, Cola.bet provides a unique mobile platform emphasizing personalization and smooth incorporation. Collaborators can select from a range of choices, including sports wagering, esports, and casino offerings, all while utilizing various integrated payment methods.
Cola Group’s dedication goes beyond just providing a platform. They are committed to assisting their partners with specialized advisory services and licensing support, imparting valuable insights and successful strategies from diverse regions.
Prioritizing responsible gaming, Cola.bet is dedicated to expanding its sportsbook and internet casino offerings. Already possessing a Curacao gaming license, the platform aims to secure additional licenses in Africa, Latin America, and Europe, strengthening its worldwide reach.
This calculated growth follows Cola.bet’s recent launch in Nigeria, Africa’s second-largest gambling sector, representing its fourth gaming license on the continent. The platform has already secured a strong presence in Zambia, Kenya, and Ethiopia.
Dinu Bors, Cola.bet’s COO, highlighted the company’s dedication to providing an unmatched customer-focused experience. “This expansion propels our global aspirations in the iGaming field,” he remarked. “Cola.bet’s highly adaptable nature empowers our B2B collaborators with curated content across numerous territories.”
This is merely the commencement, we’re launching numerous fresh functionalities in the coming months.” Cola Games Limited, the organization behind Cola.bets, has obtained a sports wagering permit from the Lagos State Lotteries Board, targeting Nigeria. They perceive significant parallels with the Ethiopian market, which heavily depends on physical betting establishments. Cola.bet evidently aims to utilize their expertise and triumphs in Ethiopia to create a significant impact in Nigeria.
Dana Varnytska, Chief Marketing Officer at Cola.bet, highlighted their localized strategy: “We’ve conducted thorough research and truly grasped what drives this market – what the players desire, what resonates with them.” She guarantees a customized encounter, featuring bonuses crafted specifically for the Nigerian market and highly competitive odds on all the most significant games.
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