BetGames and Softswiss have joined forces to enhance their standing within the online gaming sector. This collaboration holds significant importance for both entities.
BetGames is renowned for its live dealer games featuring fixed odds, and now their entire portfolio will be accessible on the Softswiss platform. This strategic decision directly addresses feedback gathered from Softswiss clients – a recent study revealed that a diverse game selection is a crucial factor when selecting an iGaming provider.
This action reflects a broader industry trend towards adopting a unified platform. While this consolidation can lead to increased efficiency, it also sparks concerns regarding market competition and the possibility of monopolies.
Both organizations express strong optimism about the partnership. Yury Mikhaylov, BetGames’ VP for the Commonwealth of Independent States region, anticipates it will “reshape industry benchmarks.” Tatyana Kaminskaya, head of the Softswiss platform, emphasized that BetGames’ distinctive live games will further bolster their product offerings.
This strategic alliance represents a mutually beneficial arrangement, solidifying their positions within the rapidly expanding iGaming market.
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