A prominent force in the international gaming sector, Betsson Group, is taking significant steps to strengthen its foothold in the Italian market. This calculated expansion aligns with the company’s 61st year in operation, signifying a noteworthy turning point in its trajectory.
With operations in over 20 regulated territories, Betsson is well-versed in global expansion. Their newest venture, Betsson.it, joins their existing Italian brand, StarCasino, which has garnered substantial recognition within the Italian market, particularly through its partnerships with renowned football clubs such as AC Milan, Inter Milan, AS Roma, and Juventus.
Betsson.it will offer Italian patrons a comprehensive gaming experience, encompassing sports wagering, a diverse selection of slot and table games, and a live casino platform.
“The Italian market is crucial for Betsson, and we believed the timing was opportune to launch our flagship brand, capitalizing on economies of scale and our regional expertise to position Betsson as a premier sports betting provider in the area,” stated Ronni Hartvig, Chief Commercial Officer of Betsson.
This foray into Italy follows closely behind Betsson’s recent diversification efforts in Argentina, where they collaborated with Light & Wonder to introduce a wider array of gaming offerings. This dual approach underscores Betsson’s ambitious growth plan, concentrating on pivotal markets like Italy and Argentina to further solidify its global presence.
A prominent online gaming company, Betsson, is broadening its selection by incorporating well-loved games such as 88 Fortunes from Light & Wonder. This action follows a year of unprecedented success for Betsson, with Chief Executive Officer Pontus Lindwall emphasizing the final quarter of 2023 as their most prosperous to date. The corporation announced an impressive $270.3 million in earnings for that quarter alone.
This growth comes after a recent collaboration with Games Global, which enabled Betsson to include live casino encounters in its offerings. This sought-after element will now also be accessible to Italian users on Betsson.it.
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