Birmingham’s Aston Villa Football Club has inked a profitable sponsorship agreement with Betano, a leading digital sports wagering and gaming platform. This multi-year collaboration replaces the club’s existing sponsor, BK8.
The arrangement, speculated to be valued at an unprecedented £20 million ($24.7 million) per year, will feature Betano’s emblem prominently displayed on the front of Villa’s men’s team jerseys for the upcoming two seasons. This pact constitutes the most substantial shirt sponsorship in the club’s annals.
The timing of this alliance is noteworthy, as Premier League teams recently voted to prohibit gambling sponsorships from being featured on the front of shirts commencing in the 2025/26 season. Aston Villa, it appears, is seizing the chance to secure this sizable revenue source before the prohibition is implemented.
Chris Heck, President of Business Operations at Aston Villa, conveyed his excitement regarding the partnership, emphasizing Betano’s dedication to innovation, client satisfaction, and ethical gaming, principles that resonate with the club’s own.
Both Aston Villa and Betano are keen to commence this new phase, leveraging their mutual pursuit of greatness to cultivate a fruitful partnership both on and off the field.
Kaizen Gaming’s CEO and co-founder, George Daskalakis, shared his enthusiasm for the collaboration, noting that Aston Villa, with its storied 150-year past, possesses a heritage that connects with supporters globally. He lauded the squad’s on-pitch fervor and the remarkable athletes and leadership that have solidified Villa’s standing as a formidable contender in contemporary soccer.
Daskalakis emphasized the shared vision between the two entities, likening Aston Villa’s impressive Premier League performance and their reemergence in European tournaments to Betano’s own expansion and accomplishments. This alliance follows BVGroup’s recent declaration of Betano’s entry into the UK market, signifying a substantial milestone for the wagering platform.
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