B90 Holdings is refocusing its efforts on the business-to-business (B2B) market, reintroducing its primary brand Bet90.com as a central component of this strategic realignment.
Initially active in two primary areas, B90 leveraged subsidiaries such as Emwys, Oddsen.nu, and tippen4you.com to attract customers via search engine optimization and paid advertising. Simultaneously, they provided online wagering through Bet90.com and Spinbookie.com.
The revitalized Bet90.com will now function as a comprehensive resource for all aspects of gaming and sports wagering. Consider it a centralized platform for platform evaluations, promotional incentives, and wagering advice.
This transition enables B90 to streamline its activities, concentrating on its core competency: B2B services within the iGaming sector. This encompasses bolstering their performance marketing, lead acquisition, and affiliate marketing solutions. While Spinbookie.com will remain active, it will be superseded by these new objectives.
Ronny Breivik, Executive Chairman of B90 Holdings, highlighted that this strategic shift empowers the company to capitalize on its proficiency in the B2B iGaming market. The relaunch of Bet90.com is a crucial element of this strategy, facilitating expansion while optimizing operational expenditures.
This news follows a successful £2 million fundraising round in September 2023, showcasing B90 Holding’s dedication to this new trajectory and its potential for expansion.
Company B90 aims to secure $4 million through a new issuance of common stock. These funds will be allocated to various initiatives, such as capitalizing on expansion prospects, enhancing internal resources, and maintaining daily business activities.
Furthermore, B90 has finalized the purchase of Emwys AB, an iGaming marketing agency based in Sweden. Emwys utilizes a “pay-per-click” framework, where businesses incur charges solely when a user interacts with their advertisements. B90 plans to utilize Emwys’ knowledge to strengthen its own digital marketing campaigns.
admin