Elizabeth, a digital gaming platform tailored specifically for women, has just secured $5 million in early-stage funding. This follows a prior $7 million investment, bringing their total capital raised to a remarkable $12 million.
The investment round was spearheaded by CEAS Investments, with contributions from Powerhouse Capital, HappyHour, and Courtside Ventures. This substantial financial support highlights the increasing belief in Elizabeth’s distinct approach to the internet gambling sector.
Elizabeth’s achievements stem from its comprehension of what female customers desire in an online casino. By prioritizing the creation of an enjoyable, captivating, and secure atmosphere, Elizabeth has cultivated a devoted base of women players. Notably, their female user retention rate is triple that of platforms dominated by male users.
Salim Mitha, Managing Partner at Powerhouse Capital and former Chief Operating Officer of Playtika, commended Elizabeth’s approach: “They’ve intelligently incorporated the most successful aspects of mobile gaming and implemented them into the real-money online casino realm. We’ve witnessed firsthand how impactful this can be in propelling swift user and revenue expansion.”
Since debuting in February 2023 in Ontario, Canada, Elizabeth has been generating excitement. Holding a license from the Alcohol and Gaming Commission of Ontario (AGCO), they are well-situated for ongoing success. This fresh influx of capital will bolster Elizabeth’s growth strategies, enhance their real-time operational functionalities, and facilitate the advancement of their proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, in his role as Managing Partner at HappyHour, echoed this feeling: “Betty possesses a distinct roadmap and plan. Their concentration on women passionate about online slot games, and developing a specialized platform for this demographic, truly distinguishes them.
The team at HappyHour is excited to back their path with both financial support and joint product ventures, and we eagerly anticipate the accomplishments we can reach in tandem.”
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