## Michigan’s Instant Win Games Get a Boost from Camelot Collaboration
The Michigan Lottery is joining forces with Camelot Lottery Solutions (“Camelot”) to elevate its online instant win game selection. Camelot will now spearhead these games, introducing its impressive collection to Michigan’s players.
This alliance underscores the significance of instant win games for the Michigan Lottery. These games are a fundamental element of their digital approach, aiding in optimizing funds that ultimately bolster educational programs throughout the state.
Camelot prioritizes responsible gaming and holds accreditation from the World Lottery Association (WLA). This harmonizes seamlessly with the Michigan Lottery’s commitment to delivering secure and engaging gaming experiences to its players.
“We are delighted to collaborate with the Michigan Lottery, a renowned trailblazer in the U.S. eInstant market,” stated Wayne Pickup, Camelot’s Chief Executive Officer. “Our vast catalog of games has consistently dominated the charts in the United Kingdom, Ireland, and Switzerland, and we are eager to introduce that same degree of enthusiasm to North America.”
This is not Camelot’s initial venture into the North American market. They have been the operational backbone of the Illinois Lottery since 2017 and a crucial collaborator for the Arkansas Scholarship Lottery since 2015.
Enthusiasts of the Michigan Lottery appreciate the diverse selection of instant win options available online – and the excitement is about to increase! Allwyn, a prominent lottery organization, recently welcomed Camelot into its fold, and their expertise is headed to Michigan. This collaboration, as per Jake Harris, who oversees Player Relations for the Michigan Lottery, promises to elevate the digital experience for players in the state.
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