Penn Entertainment has transitioned Barstool Sportsbook to its exclusive platform, signifying a substantial stride towards technological autonomy for the enterprise.
All Penn Entertainment brands are powered by proprietary technology, and Barstool Sportsbook and Casino have successfully transitioned to their in-house platform.
Penn Entertainment has shifted Barstool Sportsbook to its exclusive platform, marking a significant step towards technological self-reliance for the company.
The transition, which occurred during the MLB All-Star game, was synchronized across all 16 states where Barstool operates, making it the largest technology migration in North American betting history.
Penn characterized the migration as a major development that fulfills its long-term strategic objective of becoming technologically independent and internalizing all betting operations.
Penn’s acquisition of theScore, which was developing the platform at the time of the acquisition, and the launch of Penn Gaming Studios were also part of this plan. TheScore is now Penn’s brand in Ontario and was the first to migrate to the new technology stack.
“Landmark Achievement”
The updated Barstool Sportsbook and Casino includes several new features, including streamlined navigation, more personalized features, and faster deposits and withdrawals.
Penn President and CEO Jay Snowden described the migration as a “landmark achievement.”
Assuming full authority over our product and development plan will boost operational effectiveness and enable us to swiftly introduce new features, customize promotions, and make strategic market decisions, Snowden explained.
I commend our [Pennsylvania] interactive team members for their unwavering dedication in ensuring a seamless transition as planned, which enhances our competitiveness in the online gambling sector.
The migration process demanded substantial coordination and preparation, said Benjie Levy, head of Pennsylvania’s interactive division and president and COO of TheScore, emphasizing the extensive planning involved.
“A technological transition of this magnitude requires significant coordination and preparation, and I am incredibly proud of our interactive team for embracing the challenge and executing this intricate project on schedule with minimal disruption to our customers,” he stated.
“With this proven technology powering the significantly enhanced Barstool Sportsbook, we are poised to deliver a top-tier online sports betting and casino experience to customers across the United States.”
Pennsylvania Acquires Barstool
Pennsylvania’s acquisition of Barstool was finalized in February of this year, concluding a three-year acquisition process that commenced in February 2020 when Pennsylvania secured a 36% stake in Barstool Sports for $163 million.
Following the release of first-quarter financial results in May 2023, Pennsylvania adjusted its full-year revenue projection to a range of $63.7 billion to $68.1 billion, citing the acquisition as a catalyst for long-term growth for the company.
Subscribe to the online gaming newsletter.